Gerry Cardinale, the founder of RedBird Capital, was asked about reports that banks and investment funds were keen to acquire a share of Serie A's media rights operation.
"I'm not a buyer of that, I'm not a supporter of that," he told the Financial Times Business of Football Summit.
"Why mortgage your future?," added the former Goldman Sachs banker. "We can be self-sufficent ourselves."
Serie A's key media business has drawn interest from a number of banks and investment funds and its clubs are due to meet later this month to consider their next step.
Germany's Bundesliga is also pursuing a similar strategy as continental clubs look at ways to close the revenue gap on the English Premier League.
RedBird bought Italian champions AC Milan last August in a 1.2 billion euro deal that also involved the owners of the New York Yankees baseball team.
