The Serbian striker is approaching the final months of his contract, and speculation over his next move has intensified over the past six months. Unless a renewal is agreed, he will become one of the most attractive free agents on the market this summer.
Barcelona’s interest comes amid uncertainty surrounding Robert Lewandowski. With the veteran forward expected to move on, the Catalan giants are exploring cost-effective attacking reinforcements – and a player of Vlahovic’s profile available on a free transfer is an opportunity difficult to ignore.
Atletico Madrid have also entered the frame. Questions remain over the long-term future of Julian Alvarez, while Alexander Sorloth has attracted interest from clubs across Europe after an eye-catching campaign.
A move to England can never be discounted. Newcastle United and Chelsea are among the clubs monitoring the situation closely, ready to act should Vlahovic officially become available.
However, the narrative is shifting in Turin. With head coach Luciano Spalletti reportedly close to agreeing a new contract, there is growing belief that Vlahovic could be granted fresh talks over his own future.
Sources close to Juventus suggest the club are increasingly hesitant about letting the 26-year-old leave, particularly at a time when alternative attacking options have struggled for consistency.
A reassessment of his role within the squad is now ongoing.
Vlahovic, who is nearing a return from injury, is understood to be open to staying and eager to finish the season strongly.
He has registered six goals and two assists so far this term, and there remains confidence within the club that he can still deliver a decisive run of form.
Financially, compromises would be required as his current €12 million-per-season salary is unlikely to be matched in any renewal scenario. But the door to an extended stay in Turin is not shut.
For now, Vlahovic’s future remains open - and his admirers must wait a little longer to discover whether he truly is available for a summer move.
