The big game peaked at a record-breaking 137.8 million followers. Telemundo, which was broadcasting the game in Spanish, recorded 3.3 million viewers - the most ever for any Super Bowl in the station's history, peaking at 4.8 million during halftime.
Seattle ended up winning the game 29-13 over the Patriots (full highlights here).
Bad Bunny's halftime performance generated over 4 billion social media views within the first 24 hours of his performance - also a record across all social media platforms - with over 55% of online interactions coming from international markets.
His halftime show saw 128.2 million viewers, coming in second to last year's Kendrick Lamar performance, which saw 133.5 million.
"The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” said Rick Cordella, President of NBC Sports. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners."
