The 15-time major champion, who returns to competition later this week at Riviera in the PGA Genesis Invitational, has a leaping tiger logo in place of his former "TW" stamp.
Woods has not played competitively since last year's Masters, where made the cut for a record-tying 23rd consecutive time.
He withdrew in the third round due to plantar fasciitis and underwent season-ending right ankle surgery two weeks later.
Woods has won 82 PGA Tour titles, level with Sam Snead for the all-time record.
His new brand, a separate business under the TaylorMade umbrella, plays off Woods' habit of wearing red shirts in Sunday final rounds after his mother, Kultida, said it was a powerful color in her homeland of Thailand.
Woods said he hopes to play in one tournament a month if he stays healthy, a schedule that could allow him to compete in four majors for the first time since 2019 - the year he won his most recent major title at the Masters.
